If making use of the "Website Traffic" campaign type, it's necessary to update your website's privacy policy to notify users of your data processing actives. We advise consulting with a legal representative to create or modify your privacy policy.

Example Privacy Policy

For incorporating 11x's activity into your privacy policy, here is an example:

When you visit or log in to our website, cookies  and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

The above language is intended as an example. We recommend consulting with your legal team to help update your privacy policy.