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How Spectinga Cut SDR Ramp Time in Half with 11x
Learn how Spectinga streamlined their cross-border operations using Mike, 11x’s AI-powered SDR, saving up to $20K monthly.
Bertie Wilson
CEO & Co-Founder at Spectinga
Scaling multilingual sales without a multilingual team
But scaling global sales meant more than just increasing headcount. It required a multilingual strategy to engage buyers and sellers seamlessly across languages like German, Spanish, and Dutch. However, traditional methods, like building an international SDR team, were quickly proving too slow and costly for two reasons:
Finding bilingual talent: Hiring across different regions wasn’t just difficult — it risked becoming a bottleneck. For every new market Spectinga entered, they needed to find, hire, and train SDRs with local language skills, which could take months.
Retaining skilled SDRs: Beyond the initial onboarding, retaining these specialized reps introduced even more complexity. Constant turnover forced Spectinga to restart the hiring cycle, adding to operational drag.
They tried several products, but none seemed to be able to handle Spectinga’s unique circumstances. That is until they found 11x and Mike — the world’s best AI-powered phone rep. With Mike, they saw a way to reduce operational overhead while staying nimble enough to capture emerging market opportunities.
With Spectinga’s marketplace gaining traction outside the UK, the leadership team recognized a massive opportunity to tap into new markets. CEO and Co-founder Bertie Wilson knew the Spectinga team needed a way to scale quickly without the risk of stalling their growth.
Mike helped Spectinga skip hiring and start selling in days
Within two weeks, Mike was engaging customers across multiple European countries. What’s more, Mike achieved what no human team could: seamless language capabilities and consistent performance — no matter the market.
Bertie’s decision to bring in Mike paid off almost immediately. Instead of months of training and onboarding, Mike began handling calls in English right away. Just a few days later, Spectinga had customized Mike to address their specific needs, making him a full-service, multilingual SDR.
One of the biggest surprises for Bertie? The efficiency gains. Mike's ability to manage high-volume calls freed up Spectinga’s core team to focus on nurturing late-stage prospects and building long-term relationships.
However, Bertie and his team quickly realized that Mike wasn’t just fast — he outperformed expectations by handling standard customer objections as well as (and sometimes better than) human SDRs.
Spectinga scales sales in days, saving thousands in the process
By bringing in 11x, Bertie and the Spectinga team unlocked multilingual sales at speed. Within two weeks, their AI-powered SDR, Mike, was operational and delivering value, compared to months with traditional SDRs. What’s more, he personalizes communications in a way that simply isn’t possible with other automated AI solutions. This gave Spectinga the agility to pursue growth without being slowed down by recruitment and onboarding processes.And the results speak for themselves:
Here’s the big picture:
In addition to cost and efficiency gains, the partnership with 11x allowed Bertie’s team to focus on building relationships with late-stage prospects while confidently leaving the high-volume outbound calls to Mike.