11x Manifesto:
The End of Software.

‍The End of Software

In 1999, Salesforce invented cloud-based software.
In 2024, 11x is starting to kill traditional software as we know it.

The Problem

Humans weren't designed to be robots. Yet across the globe, billions of hours are wasted on repetitive tasks that drain our creativity and energy. This misallocation of human potential isn't just inefficient—it's a tragedy.

We founded 11x with a bold vision: to create an AI workforce that handles routine work, freeing humans to focus on what they do best—creating, innovating, and building meaningful relationships. Our mission is to empower knowledge workers to be more human.

Our name, 11x, reflects our fundamental promise: transformative improvement beyond the incremental. We're starting with sales, one of the most human-centric yet paradoxically mechanical professions today. Our digital workers, Alice and Jordan, represent a fundamental shift in how businesses approach revenue generation. We're not selling software—we're selling work. While others offer tools that merely assist human sales teams, 11x delivers complete revenue generation through autonomous AI workers that operate at scale.

The world drowns in incremental, useless software. Every company is burdened with dozens of tools that create more problems than they solve. Knowledge workers are reduced to data entry robots. Salespeople are shackled to mechanical tasks instead of building real relationships—72% of a sales team's time is spent on non-selling activities. This is a disaster.

Sales is the lifeblood of every business. Human sales teams are constrained by time and capacity. We're transforming this reality with the world's first truly autonomous AI sales force. Our digital workers, Alice and Jordan, don't just work alongside your team—they are your team, operating 24/7 across every channel. From voice calls to email campaigns to LinkedIn outreach, they execute complete sales workflows with superhuman efficiency. This isn't automation; it's multiplication of your revenue potential.

Traditional enterprise software was built to make workers more productive and efficient. We're taking a different approach:

• ‍We don't build software. We build digital workers.
• We don't sell tools. We deliver outcomes.
• We're turning code into labor.‍

This isn't about incremental improvement or adding another tool to your stack. This is about complete automation of revenue functions. This is about the end of software itself. These digital workers are capable of executing tasks to a higher level than 95% of the workforce, and they're only getting smarter with time and data.

Our Approach

1. ‍Autopilot, not copilot
2. Owning the entire stack through a multi product strategy
3. Work outcomes, not features
4. Digital workers, not software licences
5. Task-based, not seat-based
6. System of intelligence + new type of systems of record
7. Seller enablement

One more thing: Few important announcements

• ‍Series B Funding: We're honoured to announce $50M in Series B funding led by Andreessen Horowitz
• Strategic Acquisition: We've acquired Opkit, accelerating our voice AI capabilities for Jordan
• ‍Customer Growth: We're proud to support hundreds of customers including Siemens, Airtable, Pleo, and Elevenlabs
• ‍Product Innovation: We've launched an entirely agentic version of Alice—one of the world's most advanced AI agents in production‍
• Future Expansion: More digital workers will be released to customers in the coming months

The future isn't about better software. The future is about eliminating software entirely. The future is autonomous and scalable digital workers who execute entire workflows. We will automate your entire revenue function. We will free your humans to be human. We will deliver work, not tools. We will help you scale without limits.

‍It's still day one.

‍We're looking for exceptional engineers and operators in SF. Contact: hasan@11x.ai‍

‍— 11x