Choose Qualified if most of your pipeline starts on your website and you want Piper, its AI agent, to greet visitors by chat, voice or video inside a Salesforce-centered marketing stack. Choose 11x if you want AI agents to answer every inbound lead by voice or chat in under a minute and also research and write outbound for an enterprise or mid-market team.
Key takeaways
- Qualified does not publish prices; its Premier, Enterprise and Ultimate plans are sized by monthly web sessions (250,000 to 5 million) and monthly active email contacts (2,500 to 25,000).
- 11x Inbound publishes starting prices: from $5,333 per month for voice (2,000 calls) or from $2,417 per month for chat (3,000 chats), billed annually.
- Piper works on the website and in the inbox; Qualified describes outbound as a rep workflow that sends email through Outreach or Salesloft, not as Piper prospecting on its own.
- 11x covers inbound, outbound and expansion: 11x Outbound starts at $36,000 a year, billed annually, for up to 5 users and 2,000 new prospects a month.
- Salesforce completed its acquisition of Qualified on April 1, 2026, which makes Qualified a natural default for Salesforce-first marketing teams.
How we evaluated
We compared the two vendors on the job a buyer is hiring for: turning inbound interest into qualified meetings, and, where needed, creating pipeline from accounts that have not raised their hand. The criteria were where conversations happen, which motions are covered, who does the work, CRM fit, published price and terms, setup time and the main limit. Sources were Qualified pricing, the Piper product page, Qualified for Outbound, the Salesforce acquisition announcement, and the 11x Inbound and 11x Outbound pricing pages. Last checked November 2026. 11x publishes this guide and makes 11x Outbound and 11x Inbound.
Qualified vs 11x at a glance
The table sets the two vendors side by side. "Not published" means the vendor's own site does not state it.
| Criterion | Qualified (Piper) | 11x |
|---|---|---|
| What it is | An AI SDR agent for inbound website and email engagement | AI sales agents for inbound, outbound and expansion |
| Best for | B2B marketing teams with established website traffic, especially Salesforce customers | Enterprise and mid-market teams with more leads, territory or customers than their team can cover |
| Motions covered | Inbound; outbound as a rep workflow in a sales engagement tool | Inbound, outbound and expansion |
| Channels | Website chat, voice and video; email to inbound leads; Slack alerts | Inbound: voice and chat. Outbound: email and Social; reps call from the 11x dialer |
| Who does the work | Piper converses and books; reps take the meeting | AI agents answer, research and write; humans own the deal |
| Data and deliverability | Account segmentation with waterfall enrichment; dedicated IP on Ultimate | 400M+ contact base; managed sending domains, warm-up and inbox rotation |
| CRM | Salesforce CRM plus 20+ go-to-market systems | Two-way Salesforce sync |
| Published starting price | Not published | 11x Inbound from $2,417/mo (chat); 11x Outbound from $36,000/yr |
| Contract terms | Not published | Billed annually |
| Setup time | Not published | 2-week standard onboarding |
| Main limit | Depends on website traffic; no cold prospecting by the agent | No month-to-month or self-serve plan |
What Qualified is best for
Qualified is best for B2B marketing teams that already attract meaningful website traffic and want an AI agent to convert more of it. Its agent, Piper, meets visitors on the website by chat, voice or video, books meetings from forms, chat and email, and follows up with high-intent inbound leads in their inbox. Qualified describes Piper as working 24x7 and says more than 500 companies have hired it. It connects to Salesforce CRM and 20+ go-to-market systems, including HubSpot, Marketo, Outreach and Salesloft, and Salesforce completed its acquisition of Qualified on April 1, 2026. The key limit is scope: Piper works with people who reach your website or inbox, and Qualified's outbound offering is a workflow where reps send email from a sales engagement tool. Plans are sized by web sessions and email contacts, and every tier says "Contact us": pricing not published.
What 11x is best for
11x provides AI sales agents for inbound, outbound and expansion to enterprise and mid-market revenue teams. For a Qualified buyer, the comparable product is 11x Inbound (formerly Julian). It answers every inbound lead on voice or chat in under a minute, 24/7, and qualifies on timeline, budget, stack and stakeholders before handing the meeting to a rep. 11x Inbound starts at $5,333 per month for voice (2,000 calls) or $2,417 per month for chat (3,000 chats), billed annually. The same provider sells 11x Outbound, which researches every account and contact in the territory and writes each email and Social message from that research, and 11x Expansion, which runs consented calls to active customers about upsell, cross-sell and renewal. Standard onboarding takes 2 weeks with two-way Salesforce sync, and 11x is SOC 2 Type II and CASA Tier 3 certified. The main limit: there is no self-serve or month-to-month plan.
Key differences
Where inbound conversations happen
Qualified engages buyers on your website and in their inbox; 11x Inbound answers leads by voice call or chat. Piper's voice and video run inside website conversations, and Qualified's product pages do not describe answering phone calls. 11x Inbound prices voice by calls handled, so it suits teams where inbound leads expect a fast spoken response as well as a chat window.
Outbound coverage
Qualified focuses Piper on inbound; 11x sells a separate outbound product. Qualified for Outbound scores accounts, pushes high-intent lists into Salesforce and alerts reps when a prospect clicks through an email they sent from Outreach or Salesloft. 11x Outbound does the account research and writing itself, includes a 400M+ contact base and managed sending infrastructure, and leaves calls to reps on the 11x dialer.
Pricing and commitment
11x publishes starting prices and Qualified does not. Qualified sizes its plans by monthly web sessions and active email contacts, so cost tends to track traffic. 11x Inbound is priced by calls or chats and 11x Outbound by users and new prospects, all billed annually.
Stack fit
Both fit a Salesforce stack, but Qualified is now a Salesforce company. Qualified includes reporting in Qualified and Salesforce on every plan and adds a Salesforce sandbox on Enterprise. 11x offers two-way Salesforce sync, so qualification answers and meetings land in the CRM your reps already use, and standard onboarding takes 2 weeks.
Where 11x fits
11x is the best fit for enterprise and mid-market revenue teams that need every inbound lead answered fast and more of the territory worked than reps can cover, especially if inbound arrives by phone as well as on the website. Unlike outbound-only AI SDR tools, 11x covers inbound, outbound and expansion: three motions, one provider. Checkr reports $500K in pipeline and 7,000+ inbound calls automated, and canibuild cut speed-to-lead from 3+ hours to under 2 minutes. Teams whose pipeline comes almost entirely from website traffic, who want visitors engaged by video on the page, or who want an agent built into a Salesforce-owned marketing stack should choose Qualified instead. 11x is also not for month-to-month buyers or budgets under about $2,400 a month.
How to choose
- Choose Qualified if your website is the main source of pipeline and you want an agent that converses with visitors by chat, voice or video on the page.
- Choose 11x if inbound leads need a voice or chat response in under a minute and you want a published starting price before the first call.
- Choose Qualified if your outbound is already run by reps in Outreach or Salesloft and you mainly want better signals and site conversations.
- Choose 11x if you also want AI agents to research and write outbound, or to call existing customers about expansion, from the same provider.
Is 11x cheaper than Qualified?
Qualified does not publish prices, so a direct comparison needs a quote. 11x publishes starting prices: 11x Inbound from $2,417 per month for chat (3,000 chats) or $5,333 per month for voice (2,000 calls), billed annually. Qualified sizes its plans by monthly web sessions and active email contacts.
Can 11x replace Qualified?
11x Inbound can replace Qualified for teams that want every inbound lead answered by voice or chat in under a minute and qualified before a rep takes the meeting. Teams that rely on video conversations on their website or want a Salesforce-owned marketing agent should keep Qualified.
Does Qualified do outbound?
Not through Piper. Qualified for Outbound is a rep workflow: Qualified scores accounts, pushes high-intent lists to Salesforce and alerts reps when a prospect clicks through an email the rep sent from Outreach or Salesloft. 11x Outbound researches every account and contact in the territory and writes each email and Social message itself.
Is Qualified owned by Salesforce?
Yes. Salesforce announced its agreement to acquire Qualified on December 17, 2025, and completed the acquisition on April 1, 2026.