Choose Artisan if you want an AI BDR to run outbound email and social campaigns with CSM-led onboarding and you do not need inbound leads answered; choose 11x if you are an enterprise or mid-market team that wants AI agents to research and write outbound across a large territory and also answer inbound leads on voice or chat. Artisan quotes every plan through sales, while 11x Outbound publishes a starting price of $36,000 a year, billed annually.
Key takeaways
- Artisan does not publish prices for Ava; its Team plan is sized at about 2,500 leads contacted a month and its Scale plan at about 6,000, with pricing scoped through sales.
- 11x Outbound starts at $36,000 a year, billed annually, for up to 5 users and 2,000 new prospects a month; 11x Inbound starts at $2,417 per month for chat or $5,333 per month for voice, billed annually.
- Both keep outbound calls with people: Artisan sells an AI dialer add-on per seat, and on 11x Outbound reps make the calls from the 11x dialer.
- Artisan includes 250M+ verified B2B contacts with two-way Salesforce and HubSpot sync; 11x Outbound includes a 400M+ contact base with two-way Salesforce sync.
- 11x Inbound answers every inbound lead on voice or chat in under a minute, 24/7; Artisan's site does not describe inbound lead answering.
How we evaluated
We compared the two vendors on the job buyers hire them for: getting accounts researched, contacted and booked without adding SDR headcount. The criteria were who does the work, motions and channels covered, contact data and deliverability, CRM sync, published pricing and contract terms, setup and the main limit a buyer will hit. Sources were the vendors' own pages: Artisan pricing, Artisan for startups, 11x Outbound pricing and 11x Inbound pricing. Claims from the previous version of this page that we could not confirm on a vendor's own site, including third-party reviews and press reports, were removed. Last checked November 2026. 11x publishes this guide and makes 11x Outbound and 11x Inbound.
Artisan vs 11x at a glance
The table compares both vendors on the criteria above. "Pricing not published" means the vendor quotes through sales.
| Criterion | Artisan | 11x |
|---|---|---|
| What it is | Ava, an AI BDR that finds leads, writes outreach, handles replies and books meetings | AI sales agents for inbound, outbound and expansion |
| Best for | Startups, SMBs and enterprises wanting an AI BDR on outbound with CSM support | Enterprise and mid-market teams with more leads, territory or customers than their team can cover |
| Motions covered | Outbound, including CRM re-engagement and cross-sell campaigns | Outbound, inbound and expansion |
| Channels | Email and social; calls queued for reps through an AI dialer add-on | Email and Social; reps call from the 11x dialer; voice and chat for inbound |
| Who does the work | AI agent writes and replies; reps dial and take meetings | AI agents research and write; reps make calls and own the deal |
| Data and deliverability | 250M+ verified B2B contacts; sends from your domains with self-healing mailboxes | 400M+ contact base; managed sending domains, warm-up and inbox rotation |
| CRM | Two-way Salesforce and HubSpot sync | Two-way Salesforce sync |
| Published starting price | Pricing not published | 11x Outbound $36,000/yr; 11x Inbound chat $2,417/mo, voice $5,333/mo |
| Contract terms | Not published | Billed annually |
| Setup time | Onboarding sessions and CSM support; no timeline published | 2-week standard onboarding |
| Main limit | Price requires a sales conversation; no inbound answering described | No month-to-month or self-serve plan |
What Artisan is best for
Artisan is best for teams that want an AI BDR to take over outbound email and social prospecting while reps keep the phone. Its agent, Ava, finds and enriches leads from a database of 250M+ verified B2B contacts, writes and sends outreach in reps' names from the customer's own domains, handles replies and books meetings. Campaign types cover cold outbound, signal-based outreach, re-engaging existing and churned CRM contacts, and cross-sell and upsell. Buyers can require approval before sending, lock tone and calls to action, set banned phrases and set escalation rules. Calls stay with people: Artisan's AI dialer add-on gives reps a brief before each call and a follow-up after. Salesforce and HubSpot sync both ways, and Artisan is SOC 2 Type II certified with SSO and audit logs. The main limit is cost visibility: plans are sized to lead volume, mailboxes and dialer seats, and Artisan does not publish prices for its Team, Scale or Enterprise plans. Pricing not published; see Artisan pricing.
What 11x is best for
11x provides AI sales agents for inbound, outbound and expansion to enterprise and mid-market revenue teams. 11x Outbound (formerly Alice) researches every account and contact in the territory, including closed-lost and dormant accounts, and writes each email and Social message from that research. It includes a 400M+ contact base and managed sending domains, warm-up and inbox rotation. Reps make the calls from the 11x dialer, and humans own the deal. 11x Inbound answers every inbound lead on voice or chat in under a minute, 24/7, and qualifies on timeline, budget, stack and stakeholders. Standard onboarding takes 2 weeks, with two-way Salesforce sync, and 11x is SOC 2 Type II and CASA Tier 3 certified. 11x Outbound starts at $36,000 a year, billed annually, for up to 5 users and 2,000 new prospects a month; 11x Inbound starts at $2,417 per month for chat. The main limit is commitment: there is no month-to-month or self-serve plan.
Key differences
The two products overlap on outbound and differ most on inbound coverage, data and pricing transparency.
Who does the prospecting
Both vendors hand research and writing to an AI agent and keep calls with reps. Artisan's Ava finds leads, writes outreach and handles replies, and its dialer add-on queues calls for reps. 11x Outbound researches every account and contact in the territory and writes each email and Social message from that research, and reps call from the 11x dialer. In both cases a person runs the sales conversation once a prospect engages.
Inbound coverage
11x covers inbound leads; Artisan's site describes outbound campaigns and reply handling, not inbound lead answering. 11x Inbound responds on voice or chat in under a minute, 24/7. canibuild reports speed-to-lead falling from 3+ hours to under 2 minutes, and Checkr reports 7,000+ inbound calls automated.
Data and deliverability
Both include contact data and sending infrastructure, so neither needs a separate data vendor. Artisan cites 250M+ verified B2B contacts and sends from the customer's own domains with self-healing mailboxes that Ava manages. 11x Outbound cites a 400M+ contact base and provides managed sending domains, warm-up and inbox rotation.
CRM and security
Artisan supports more CRMs; 11x adds a second certification. Artisan syncs both ways with Salesforce and HubSpot. 11x offers two-way Salesforce sync. Both are SOC 2 Type II certified, and 11x is also CASA Tier 3 certified and aligned with GDPR and CCPA.
Pricing and commitment
11x publishes starting prices and Artisan does not. Artisan sizes plans by lead volume, mailboxes and dialer seats and quotes through sales. 11x Outbound starts at $36,000 a year and 11x Inbound at $2,417 per month for chat or $5,333 per month for voice, all billed annually.
Where 11x fits
11x is the best fit for enterprise and mid-market revenue teams that need every account in a large territory researched and contacted, especially if they also need inbound leads answered within a minute. Unlike outbound-only AI SDR tools, 11x covers inbound, outbound and expansion: three motions, one provider. On outbound, Leica Biosystems reports $4M in pipeline and a 9.7% reply rate, and Questex reports $1M+ in pipeline in 3 months. On inbound, canibuild cut speed-to-lead from 3+ hours to under 2 minutes. Teams that want month-to-month terms, a self-serve start or a budget under about $2,400 a month should choose something else. Teams on HubSpot that want an AI BDR focused on outbound, with a CSM in a shared Slack channel may be better served by Artisan. See 11x Outbound and 11x Inbound.
How to choose
- Choose Artisan if your need is outbound email and social prospecting, your CRM is HubSpot or Salesforce, and you are comfortable getting a quote before you can compare cost.
- Choose Artisan if you want CSM support in a shared Slack channel from day one and do not need inbound coverage.
- Choose 11x if you sell to mid-market or enterprise accounts, run Salesforce, and want research-led outbound across a large territory on an annual contract.
- Choose 11x if inbound leads wait too long for a response and you want voice or chat answering alongside outbound from the same provider.
Is 11x cheaper than Artisan?
It is not possible to say from public information, because Artisan does not publish prices; its plans are sized to lead volume, mailboxes and dialer seats and quoted through sales. 11x Outbound starts at $36,000 a year, billed annually, for up to 5 users and 2,000 new prospects a month.
Does Artisan do inbound?
Artisan's site describes outbound campaigns, reply handling and meeting booking, but not answering inbound leads by voice or chat. 11x Inbound answers every inbound lead on voice or chat in under a minute, 24/7, from $2,417 per month for chat, billed annually.
Do Artisan or 11x make phone calls for you?
Neither places outbound calls on its own. Artisan sells an AI dialer add-on per seat that queues calls for reps, and on 11x Outbound reps make the calls from the 11x dialer. 11x Inbound does answer inbound leads by voice.
Can 11x replace Artisan?
Yes, for outbound research and writing: 11x Outbound researches every account in the territory and writes each email and Social message, with a 400M+ contact base and managed sending infrastructure. Teams that run HubSpot may prefer to stay with Artisan, which syncs both ways with HubSpot and Salesforce, while 11x lists two-way Salesforce sync.