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How Connecteam increased engagement by 5x with an AI-powered SDR

Learn how Connecteam scaled their outreach and optimized SDR operations with Mike, an AI-powered phone rep from 11x.

$450K

saved in annual SDR salaries

120K

phone calls handled by Mike every month

$30K

increase in monthly revenue per SDR without adding new hires

About

is an all-in-one employee management app that connects frontline workers with office operations, streamlining communication and daily tasks for businesses of any size.

Quick Jump

Challenge

Solution

Results

“One of the great things that really stood out was the 360 packaging that we've got from 11x. They understand our needs, our use cases, and implemented the setup for us.”

Asaf Niv

R&D Operations at Connecteam

Challenge

Connecteam wanted to scale personalized outreach without hiring new SDRs

As Connecteam expanded, Asaf Niv (R&D Operations) and Matan Rafic (Head of Business Operations) recognized a growing opportunity to nurture existing relationships while targeting new prospects.

But existing campaigns relied on traditional email and SMS marketing, leading to low engagement and challenges in reactivating leads. They needed a solution that would:

Personalize outreach at scale: Connecteam’s prospects work in a variety of industries, including retail, healthcare, and construction. Asaf and Matan wanted a solution that could address the needs of all the verticals they operate in.

Increase outreach capacity: The SDR team was already at max capacity: they booked 20 meetings per week on top of fielding 120,000 calls monthly. But hiring more SDRs wasn’t cost-effective, and it would complicate operations, shifting focus from key initiatives. Connecteam needed a way to scale further without adding significant costs or complicating team management.

Reduce no-shows for meetings: Connecteam had a disheartening 75% no-show rate. They hoped to find a better way to engage leads after the initial contact so they were motivated to show up for scheduled sales calls.

Connecteam evaluated a few products, but 11x stood out. Their AI-powered SDR, Mike, offered the potential to multiply their outreach without disrupting their current processes.
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But it wasn't just Mike's technical capabilities that stood out. "11x gave us the best setup for success with their go-to-market team," Asaf says.

“We were feeling frustrated that we weren't able to get enough people to engage with us. And as our new lead base grew, we were unable to approach old leads or prospects with new materials or new content in a more engaging way.” – Matan Rafic, Head of Business Operations at Connecteam.

Solution

Mike helps Connecteam call more leads without hiring additional SDRs

11x started by embedding their team into Connecteam’s operations and customizing workflows for industries like retail, healthcare, and construction. Rather than just deploying a generic AI solution, 11x prioritized what would actually move the needle: aligning Mike, the world’s first AI phone rep, with Connecteam’s specific motions and product updates. This hands-on support allowed Connecteam to scale outreach without disrupting day-to-day operations.
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However, Mike went beyond expanding outreach. He handles personalized phone calls, schedules meetings, and responds to Connecteam’s 120,000 monthly calls, targeting close lost opportunities that the SDR team couldn't engage due to capacity constraints.
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The impact wasn’t just operational, though; 11x unlocked hyper-personalized engagement. Mike's seamlessly delivers intent-based follow-ups via phone, giving Connecteam access to leads that had previously been out of reach. With dynamic messaging for niche audiences, Connecteam now has a whole new way to connect and multiply engagement.
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With Mike handling meeting confirmations and follow-ups, Connecteam had more warm leads show up for demos and other sales calls.

“With 11x, we can quickly push new motions and follow up with intent-driven customers through calls, multiplying our outreach.” – Matan Rafic, Head of Business Operations at Connecteam

Results

Connecteam’s turns missed leads into meaningful conversations and increased outreach 11x

With Mike in place, Connecteam has already seen a significant lift in its outreach efforts. Early results show faster follow-ups and improved engagement with niche audiences, setting the stage for sustained growth.

Monthly phone calls are projected to grow from 120,000 to 240,000, turning previously missed opportunities into proactive outreach. New outreach motions also enable Connecteam to re-engage old leads, maximizing value from their existing lead pools. Plus, each interaction at the SDR level unlocks ~$30K in potential revenue.

Here’s the big picture:

$450K+