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How Connecteam increased engagement by 5x with an AI-powered SDR
Learn how Connecteam scaled their outreach and optimized SDR operations with Jordan, an AI-powered phone rep from 11x.
Asaf Niv
R&D Operations at Connecteam
Connecteam wanted to scale personalized outreach without hiring new SDRs
As Connecteam expanded, Asaf Niv (R&D Operations) and Matan Rafic (Head of Business Operations) recognized a growing opportunity to nurture existing relationships while targeting new prospects.
But existing campaigns relied on traditional email and SMS marketing, leading to low engagement and challenges in reactivating leads. They needed a solution that would:
Personalize outreach at scale: Connecteam’s prospects work in a variety of industries, including retail, healthcare, and construction. Asaf and Matan wanted a solution that could address the needs of all the verticals they operate in.
Increase outreach capacity: The SDR team was already at max capacity: they booked 20 meetings per week on top of fielding 5,000 calls and sending 300,000 emails monthly. But hiring more SDRs wasn’t cost-effective, and it would complicate operations, shifting focus from key initiatives. Connecteam needed a way to scale further without adding significant costs or complicating team management.
Reduce no-shows for meetings: Connecteam had a disheartening 75% no-show rate. They hoped to find a better way to engage leads after the initial contact so they were motivated to show up for scheduled sales calls.
Connecteam evaluated a few products, but 11x stood out. Their AI-powered SDR, Jordan, offered the potential to multiply their outreach without disrupting their current processes.
But it wasn't just Jordan's technical capabilities that stood out. "11x gave us the best setup for success with their go-to-market team," Asaf says.
Connecteam wanted to scale personalized outreach without hiring new SDRs
11x started by embedding their team into Connecteam’s operations and customizing workflows for industries like retail, healthcare, and construction. Rather than just deploying a generic AI solution, 11x prioritized what would actually move the needle: aligning Jordan, the world’s first AI phone rep, with Connecteam’s specific motions and product updates. This hands-on support allowed Connecteam to scale outreach without disrupting day-to-day operations.
However, Jordan went beyond expanding outreach. He handles personalized phone calls, schedules meetings, and responds to Connecteam’s 300,000 monthly emails, targeting close lost opportunities that the SDR team couldn't engage due to capacity constraints.
The impact wasn’t just operational, though; 11x unlocked hyper-personalized engagement. Jordan’s seamlessly delivers intent-based follow-ups via phone, giving Connecteam access to leads that had previously been out of reach. With dynamic messaging for niche audiences, Connecteam now has a whole new way to connect and multiply engagement.
With Jordan handling meeting confirmations and follow-ups, Connecteam had more warm leads show up for demos and other sales calls.
Connecteam wanted to scale personalized outreach without hiring new SDRs
With Jordan in place, Connecteam has already seen a significant lift in its outreach efforts. Early results show faster follow-ups and improved engagement with niche audiences, setting the stage for sustained growth.
Monthly phone calls are projected to grow from 5,000 to 50,000, turning previously missed opportunities into proactive outreach. New outreach motions also enable Connecteam to re-engage old leads, maximizing value from their existing lead pools. Plus, each interaction at the SDR level unlocks ~$30K in potential revenue.
Here’s the big picture: