Announcing our Series A

11x Raises $24m to Create the Future of Digital Work

TL;DR: 11x has secured a $24 million Series A funding round led by Benchmark to accelerate the development of our AI-powered digital workers, expand our global footprint, and accelerate us towards our mission of unlocking human productivity at scale.‍

Addressing the GTM SaaS challenge

Over the past two decades, the landscape of Go-to-Market (GTM) tools has become increasingly fragmented. The proliferation of specialized software—from CRMs and marketing automation platforms to sales engagement tools and data enrichment services—has burdened revenue teams with integration and maintenance challenges.

The traditional model of piling on specialized GTM software has led to fragmented systems and bloated operational costs. Each new tool often requires its own set of integrations, maintenance, and training, ultimately eliminating any efficiency gains these tools were supposed to provide.
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11x sells work, not software

Instead of adding yet another tool to your crowded tech stack, we’re offering a different approach—we sell work.

Our solution is to provide AI-powered digital workers that autonomously execute workflows traditionally performed by employees in GTM teams. By unbundling these tasks and focusing on delivering tangible work outputs, we enable your organization to operate more efficiently and cost-effectively.

• Efficiency at Scale: Our digital workers can be “hired” to handle tasks efficiently at any scale you need, without the limitations of human capacity.‍
• Seamless Integration: They require no onboarding or training and integrate smoothly into your existing workflows.‍
• Cost-Effective: By reducing hiring budgets rather increasing SaaS spend, customers gain increased productivity while simultaneously lowering costs.
  

In essence, we’re not just providing software tools that you have to manage—we’re delivering a workforce that produces results. By selling work instead of software, we’re at the forefront of a SaaS transformation that prioritizes outcomes over tools.

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Meet Alice and Jordan

Our mission began with the launch of Alice, our AI-powered Sales Development Representative (SDR) who automates prospecting, multichannel engagement, and personalization at scale. By handling lead generation, research, and outreach, Alice enables companies to effortlessly scale their sales efforts, achieving up to 3x higher response rates compared to human SDRs.

Building on that success, we’ve recently introduced Jordan, an AI phone representative focused on inbound lead qualification and consented outbound calling. Jordan autonomously handles inbound and outbound calls 24/7, scaling instantly to meet your needs without the limitations of human reps. With the ability to speak over 30 languages, tailor conversations to your brand, and execute follow-ups like updating your CRM or scheduling meetings, Jordan has 10x’d customers’ speed to inbound lead follow-up.

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Our growth and future plans

With this new funding, we’ll accelerate our product development pipeline, expand our team, and enhance our global market presence—particularly in the U.S., where we’ve recently relocated our headquarters to San Francisco.

We believe that in the next two years, digital workers will become a regular part of how companies around the world operate. This investment brings us closer to our mission of unlocking human productivity at scale.

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Key upcoming launches:

• Digital workers to perform all roles of the modern GTM function.
• A new type of system of records - one built for both digital workers and humans.
• Many, many, many more surprises that we are working 100+ hour weeks to bring you.

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Thank you to our customers, partners, and early believers

We’re incredibly grateful to our amazing team, our investors, and most importantly, our customers who have believed in our vision from the start. Your support has been instrumental in our journey, and we’re excited about what the future holds.‍

We also want to extend a heartfelt thank you to our investors and partners—Benchmark, Quiet Capital, SV Angel, Abstract Ventures, Lux Capital, Operator Partners, Visionaries, Activant, HubSpot Ventures, Project A, 20VC, 20Growth, and 20Sales.

Your support and guidance are invaluable as we work towards transforming the future of digital work.

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Join us on this journey

We’d love for you to experience the benefits of AI-powered digital workers—whether by hiring one of our digital workers or by joining our team. Our team is a diverse group of talented engineers, ex-founders, and operators who are passionate about making a difference. We invite you to be a part of our journey. We’re hiring across all functions!

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Thank you for your continued support. Together, we’re shaping the future of digital work.