11x vs. Unify

Unify targets inbound intent to your website and CRM but it’s not built for net-new prospecting. 11x finds and engages both cold and warm leads with deep personalization and multi-channel outreach you can rely on.

Book a demo with 11x

11x Alice – Outbound Sales Agent

Alice transforms your market into your revenue, helping you scale to enterprise-level outreach. She captures inbound website visitor intent and sources net new leads to engage prospects in cold and warm outreach across channels, driving qualified meetings and building pipeline. She integrates seamlessly with Julian to handle inbound chat and voice calls to help build pipeline.

Hire Alice

Unify – Inbound Intent Platform

Unify captures website visitor intent, but is complex to set up and use, struggles with personalization and deliverability, and can’t handle outbound at scale. Unify does not support net new prospecting, restricting outreach to those already familiar with your brand and leaving a large segment of potential customers untapped. Unify only supports email.

Unify restricts growth potential

Warm outbound only

Tracks inbound interest and only supports warm outreach via email, so you miss out on cold outreach to potential high-value customers.

Shallow personalization

Lack of personalization, basic research, and generic messaging leads to low-quality outreach. Doesn't leverage rich CRM data in messaging.

Complex setup

Need for 20+ video lessons to learn how to use the platform and several steps and settings before launching your first workflow.

Single-channel only

Unify only supports email - for the best results, taking an omni-channel approach is critical.

Scaling starts with 11x AI

Inbound and outbound all in one

11x combines inbound website visitor tracking with 21+ premium data providers, real-time signals, and live search to deliver sharper targeting for outreach to all prospects.

Personalization that scales

Deep research agents and personalization waterfalls adapt messaging across roles, products, and markets—and scale with your needs.

Reliable omni-channel outreach

AI-powered email warming, inbox rotation, and spam protection ensure campaigns land consistently, even at massive scale.

Enterprise-ready by design

11x integrates with major CRMs and provides dedicated CSMs, Slack support, and deep connections with other platforms and tools.

Why teams feel limited by Unify – and upgrade to 11x

Data & Lead Generation

Real-Time Company & Lead Database

11x

Most up-to-date lead database with 400M+ verified B2B contact profiles

Unify

Focused on intent signals, not a comprehensive real-time lead/contact database for prospecting

Live Web Search

11x

Advanced search for hyper-specific target audiences

Unify

Built for inbound workflows, not designed for finding new leads

Website Visitor Tracking

11x

Lead-level + company-level de-anonymized tracking

Unify

Website visitor tracking for inbound focus (company/intent-based)

Signals & Triggers

11x

Tracks job changes, funding events, acquisitions, and technology adoption, plus real-time web signals

Unify

Aggregates intent signals for inbound (e.g., visits, email, hires), but does not track signals or triggers for outbound discovery

Research

Knowledge Base

11x

Upload presentations, materials, URLs, workspace segmentation

Unify

No comparable workspace-level knowledge system

Hallucination Guardrails

11x

Exhaustive safety checklist with citations to keep outputs grounded

Unify

No explicit safeguards

Deep Research

11x

Research agents that can parse PDFs, analyze news, and extract insights from external sources

Unify

Supported

Personalized Messaging

11x

Deep personalization waterfalls with full customization that can mimic your brand style

Unify

Basic personalization for inbound scenarios only

Outreach & Workflows

Email Drafting Automation

11x

Supported

Unify

Supported

Omni-Channel Outreach

11x

Supported

Unify

Limited

Emails at Scale

11x

High-volume campaigns

Unify

Supported

Sequence Builder

11x

Advanced sequence automation

Unify

Supported

Deliverability & Mailbox Health

11x

AI-driven warming, spam/bounce protection, inbox rotation all included

Unify

No inbox rotation; bring your-own domains/mailboxes and manage your own health

Workflows

11x

Sequences run on autopilot with reply handling and lead handoff

Unify

Basic steps only, without reply handling or handoff

Enterprise Readiness & Integrations

CRM Integrations

11x

Salesforce, HubSpot, Pipedrive; bi-directional syncing

Unify

Salesforce and HubSpot

Onboarding

11x

Immediate campaigns on Day 1; domains warmed in 2 weeks

Unify

3 weeks to get started, complicated to learn and set up

Customer Support

11x

White-glove onboarding, dedicated CSM, Slack + email support, audits for all customers

Unify

GTM engineer & Slack support

Primary Users

11x

Enterprise and mid-market needs; compliant with SOC 2 Type II, CASA Tier 3, GDPR, CCPA, penetration tests

Unify

Supports seed through Series C SaaS teams

Features	11x	Unify
Data & Lead Generation
Real-Time Company & Lead Database	Most up-to-date lead database with 400M+ verified B2B contact profiles	Focused on intent signals, not a comprehensive real-time lead/contact database for prospecting
Live Web Search	Advanced search for hyper-specific target audiences	Built for inbound workflows, not designed for finding new leads
Website Visitor Tracking	Lead-level + company-level de-anonymized tracking	Website visitor tracking for inbound focus (company/intent-based)
Signals & Triggers	Tracks job changes, funding events, acquisitions, and technology adoption, plus real-time web signals	Aggregates intent signals for inbound (e.g., visits, email, hires), but does not track signals or triggers for outbound discovery
Research
Knowledge Base	Upload presentations, materials, URLs, workspace segmentation	No comparable workspace-level knowledge system
Hallucination Guardrails	Exhaustive safety checklist with citations to keep outputs grounded	No explicit safeguards
Deep Research	Research agents that can parse PDFs, analyze news, and extract insights from external sources	Supported
Personalized Messaging	Deep personalization waterfalls with full customization that can mimic your brand style	Basic personalization for inbound scenarios only
Outreach & Workflows
Email Drafting Automation	Supported	Supported
Omni-Channel Outreach	Supported	Limited
Emails at Scale	High-volume campaigns	Supported
Sequence Builder	Advanced sequence automation	Supported
Deliverability & Mailbox Health	AI-driven warming, spam/bounce protection, inbox rotation all included	No inbox rotation; bring your-own domains/mailboxes and manage your own health
Workflows	Sequences run on autopilot with reply handling and lead handoff	Basic steps only, without reply handling or handoff
Enterprise Readiness & Integrations
CRM Integrations	Salesforce, HubSpot, Pipedrive; bi-directional syncing	Salesforce and HubSpot
Onboarding	Immediate campaigns on Day 1; domains warmed in 2 weeks	3 weeks to get started, complicated to learn and set up
Customer Support	White-glove onboarding, dedicated CSM, Slack + email support, audits for all customers	GTM engineer & Slack support
Primary Users	Enterprise and mid-market needs; compliant with SOC 2 Type II, CASA Tier 3, GDPR, CCPA, penetration tests	Supports seed through Series C SaaS teams

Book a demo

The five pillars of 11x's growth engine

Advanced data sources

11x connects to 21+ elite data providers, enriched with social graphs, job changes, partnerships, and real-time web signals. This unified intelligence helps teams uncover high-intent prospects earlier—and strike before competitors even know they exist.

Get started

Smart research agents

Purpose-built AI agents go beyond surface-level data, pulling insights from PDFs, funding events, acquisitions, and live news alerts. Instead of generic personalization, 11x delivers fresh, context-rich research woven directly into every outreach.

Get started

Deliverability at scale

AI-powered placement tests, inbox rotation, and automated warming keep deliverability consistently high. Whether sending thousands or millions of emails, 11x ensures messages reach the right inbox—without triggering spam filters or losing personalization.

Get started

CRM-first workflows

Seamlessly integrate with Salesforce, HubSpot, Pipedrive, and more. Bi-directional syncing ensures every contact, lead, and campaign stays up to date—eliminating duplicate work and keeping your sales stack fully aligned.

Get started

CRM-first workflows interface screenshot

Enterprise-ready from day one

11x is built for enterprises that can’t compromise on security or compliance. SOC 2 Type II, GDPR, CASA Tier 3, and CCPA come standard—backed by white-glove onboarding, a dedicated CSM, and always-on Slack support, so your team has expert help whenever it’s needed.

Get started

Enterprise-ready from day one interface screenshot

Hire Alice: Your New 24/7 SDR

Put prospecting on autopilot with 11x.

See for yourself

11x Platform

Outcomes Unify can't deliver

Combining deep lead personalization, 24/7 autonomous prospecting, and advanced self-learning capabilities, 11x outperforms Unify across every metric. Let Alice handle your workflows and book your meetings.

Get started

Meetings per AE

+30%

Meeting-to-Qualified Opportunity

+80%

Cost per lead

-50%

Work hours

24/7

Revenue generated for customers

>$100M

Trusted by industry leaders

$500k

on hiring costs saved

"We're able to test multiple messages in the market simultaneously. Our team is able to drive more SQLs. It's helping us scale as well. It's just been a fantastic tool."

Ritika Sehgal

Director of Marketing, Gupshup