11x vs. Artisan

Artisan was built for small teams reaching small audiences—falling short on personalization, integrations, and reliability. 11x is built for scale, with richer data, deeper personalization, and reliable outreach at scale.

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Why teams fire Artisan Ava – and upgrade to 11x Alice

Data & Lead Generation

Real-Time Company & Lead Database

11x

Most up-to-date lead database with 400M+ verified B2B contact profiles

Artisan

300M+ B2B contacts

Live Web Search

11x

Advanced search for hyper-specific target audiences

Artisan

Not supported

Website Visitor Tracking

11x

Lead-level + company-level de-anonymized tracking

Artisan

Limited to buyer signals and site behavior

Signals & Triggers

11x

Tracks job changes, funding events, acquisitions, and technology adoption, plus real-time web signals

Artisan

Tracks basic buyer activity and website behavior only

Research

Knowledge Base

11x

Upload presentations, materials, URLs, workspace segmentation

Artisan

Manual mapping, not scalable

Hallucination Guardrails

11x

Exhaustive checklist with citations

Artisan

No explicit safeguards

Deep Research

11x

Research agents that can parse PDFs, analyze news, and extract insights from external sources

Artisan

Not supported

Personalized Messaging

11x

Deep personalization waterfalls with full customization that can mimic your brand style

Artisan

Basic instructions only

Outreach & Workflows

Email Drafting Automation

11x

Supported

Artisan

Supported

Omni-Channel Outreach

11x

Supported

Artisan

Limited

Emails at Scale

11x

High-volume campaigns

Artisan

Low-volume SMB use

Sequence Builder

11x

Advanced sequence automation

Artisan

Basic

Deliverability & Mailbox Health

11x

AI-driven warming, spam/bounce protection, inbox rotation

Artisan

Inbox health monitoring only

Workflows

11x

Sequences run on autopilot with reply handling and lead handoff

Artisan

Basic steps only, without reply handling or handoff

Enterprise Readiness & Integrations

CRM Integrations

11x

Salesforce, HubSpot, Pipedrive; bi-directional syncing

Artisan

Basic Salesforce & HubSpot only

Onboarding

11x

Immediate campaigns on Day 1, domains warmed in 2 weeks

Artisan

Go live in 2-3 weeks

Customer Support

11x

White-glove onboarding, dedicated CSM, Slack + email support, audits for all customers

Artisan

Limited; CSM only for enterprise customers

Compliance & Security

11x

SOC 2 Type II, CASA Tier 3, GDPR, CCPA, penetration tests

Artisan

SOC 2 Type II

Features	11x	Artisan
Data & Lead Generation
Real-Time Company & Lead Database	Most up-to-date lead database with 400M+ verified B2B contact profiles	300M+ B2B contacts
Live Web Search	Advanced search for hyper-specific target audiences	Not supported
Website Visitor Tracking	Lead-level + company-level de-anonymized tracking	Limited to buyer signals and site behavior
Signals & Triggers	Tracks job changes, funding events, acquisitions, and technology adoption, plus real-time web signals	Tracks basic buyer activity and website behavior only
Research
Knowledge Base	Upload presentations, materials, URLs, workspace segmentation	Manual mapping, not scalable
Hallucination Guardrails	Exhaustive checklist with citations	No explicit safeguards
Deep Research	Research agents that can parse PDFs, analyze news, and extract insights from external sources	Not supported
Personalized Messaging	Deep personalization waterfalls with full customization that can mimic your brand style	Basic instructions only
Outreach & Workflows
Email Drafting Automation	Supported	Supported
Omni-Channel Outreach	Supported	Limited
Emails at Scale	High-volume campaigns	Low-volume SMB use
Sequence Builder	Advanced sequence automation	Basic
Deliverability & Mailbox Health	AI-driven warming, spam/bounce protection, inbox rotation	Inbox health monitoring only
Workflows	Sequences run on autopilot with reply handling and lead handoff	Basic steps only, without reply handling or handoff
Enterprise Readiness & Integrations
CRM Integrations	Salesforce, HubSpot, Pipedrive; bi-directional syncing	Basic Salesforce & HubSpot only
Onboarding	Immediate campaigns on Day 1, domains warmed in 2 weeks	Go live in 2-3 weeks
Customer Support	White-glove onboarding, dedicated CSM, Slack + email support, audits for all customers	Limited; CSM only for enterprise customers
Compliance & Security	SOC 2 Type II, CASA Tier 3, GDPR, CCPA, penetration tests	SOC 2 Type II

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Outgrowing Artisan AI is inevitable

Limited data

Outdated contact database and limited support for tracking website visitors or intent signals.

Shallow personalization

Lack of personalization and generic, robotic-sounding messaging leads to low-quality outreach and doesn't generate results.

Unreliable outreach

Poor product functionality and inconsistent workflows causes campaigns to quickly break at scale.

Surface-level workflows

With partial Salesforce and HubSpot support—and no Slack, Calendar, or bi-directional syncing—teams remain siloed.

Scaling starts with 11x AI

Richer prospect intelligence

11x combines 21+ premium data providers, real-time signals, and live search to deliver sharper targeting and smarter timing.

Personalization that scales

Deep research agents and personalization waterfalls adapt messaging across roles, products, and markets—and scale with your needs.

Reliable omni-channel outreach

AI-powered email warming, inbox rotation, and spam protection ensure campaigns land consistently, even at massive scale.

Enterprise-ready by design

11x provides SOC 2, GDPR, and CASA Tier 3 compliance, plus dedicated CSMs, Slack support, and deep CRM integrations.

The five pillars of 11x's growth engine

Advanced data sources

11x connects to 21+ elite data providers, enriched with social graphs, job changes, partnerships, and real-time web signals. This unified intelligence helps teams uncover high-intent prospects earlier—and strike before competitors even know they exist.

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Smart research agents

Purpose-built AI agents go beyond surface-level data, pulling insights from PDFs, funding events, acquisitions, and live news alerts. Instead of generic personalization, 11x delivers fresh, context-rich research woven directly into every outreach.

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Deliverability at scale

AI-powered placement tests, inbox rotation, and automated warming keep deliverability consistently high. Whether sending thousands or millions of emails, 11x ensures messages reach the right inbox—without triggering spam filters or losing personalization.

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CRM-first workflows

Seamlessly integrate with Salesforce, HubSpot, Pipedrive, and more. Bi-directional syncing ensures every contact, lead, and campaign stays up to date—eliminating duplicate work and keeping your sales stack fully aligned.

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CRM-first workflows interface screenshot

Enterprise-ready from day one

11x is built for enterprises that can’t compromise on security or compliance. SOC 2 Type II, GDPR, CASA Tier 3, and CCPA come standard—backed by white-glove onboarding, a dedicated CSM, and always-on Slack support, so your team has expert help whenever it’s needed.

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Enterprise-ready from day one interface screenshot

Hire Alice: Your New 24/7 SDR

Put prospecting on autopilot with 11x.

See for yourself

11x Platform

Outcomes Artisan AI can't deliver

Combining deep lead personalization, 24/7 autonomous prospecting, and advanced self-learning capabilities, 11x outperforms AiSDR across every metric. Let Alice handle your workflows and book your meetings.

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Meetings per AE

+30%

Meeting-to-Qualified Opportunity

+80%

Cost per lead

-50%

Work hours

24/7

Revenue generated for customers

>$100M

Impact

Pipeline from leads you'd written off.

1.5x increase

in SQLs per SDR

"We chose 11x for their commitment to partnership. They were willing to build with us, experiment, and learn what works. We didn't know what was possible at first, but the quality of the output now is incredibly impressive."

Zoe McKenzie

Director of RevOps Technology at Checkr

Read customer story

"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."

Mark Deacon

Chief Revenue Operations Officer

Read customer story

$1M+ pipeline

generated in first 3 months

35% of pipeline

generated by 11x within first 3 months

"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we'd still be pushing generic outreach and bleeding limited budget just to hit our numbers."